Publication Type
Journal Article
Publication Date
4-2015
Abstract
Customised and personalised online shopping brings benefits to consumers and profits to retailers
Disciplines
E-Commerce | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
A tale of two stores. (2015).
Available at: https://ink.library.smu.edu.sg/pers/208
