Publication Type
Journal Article
Publication Date
5-2016
Abstract
Mismanagement of the brand led to a lost generation of customers but modernisation efforts have set the leaping tiger on the path to growth and profits
Disciplines
Asian Studies | Business Intelligence
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Tiger Balm: Roaring back to success. (2016).
Available at: https://ink.library.smu.edu.sg/pers/161
Additional URL
https://www.smu.edu.sg/perspectives/all