Publication Type
Journal Article
Publication Date
11-2016
Abstract
Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
Disciplines
Management Sciences and Quantitative Methods | Marketing | Sales and Merchandising
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
What makes consumers use their loyalty points?. (2016).
Available at: https://ink.library.smu.edu.sg/pers/145
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Management Sciences and Quantitative Methods Commons, Marketing Commons, Sales and Merchandising Commons