Publication Type
Journal Article
Publication Date
2-2013
Abstract
Some four years ago, when the economic recession started in the West, Navi Radjou was convinced that the way ahead meant companies had to innovate and become faster, better and cheaper if they were to survive. Enter Jugaad. Jugaad is a Hindi word which means “an innovative fix; an improvised solution born from ingenuity and resourcefulness” and is now the name of a new approach to innovation.
Keywords
innovation, companies, resource constraints
Disciplines
Business | Business Administration, Management, and Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Innovations in business
Citation
Singapore Management University.
Resource-constrained? Just wing it.. (2013).
Available at: https://ink.library.smu.edu.sg/pers/11