Publication Type
Journal Article
Publication Date
5-2015
Abstract
Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community
Disciplines
Advertising and Promotion Management | Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2015
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Branding
Citation
Singapore Management University.
Unilever Platinum Stores: Building a Brand for the Community. (2015).
Available at: https://ink.library.smu.edu.sg/pers/107
Included in
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons