Publication Type
Conference Proceeding Article
Book Title/Conference/Journal
ICTD '15: Proceedings of the 7th International Conference on Information and Communication Technologies and Development, Singapore May 15-18
Year
5-2015
Abstract
Drawing on the analysis of 4330 surveys on mobile reading in seven developing countries, this study found that the discrepancy between intentions to read on mobiles and actual reading can be attributed to barriers such as problematic mobile connectivity and inadequate relevant reading material. The policy implication of this research finding is clear -- reducing barriers specific to mobile reading (m-reading) will improve programme effectiveness. This study applied the technological acceptance model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to the growing adoption of mobile reading in developing countries and partially verified key constructs of the theories. Findings suggest that the two models provide viable theoretical frameworks for future m-reading programs. This study is one of two companion papers to the 2014 UNESCO report on Reading in the Mobile Era. The other focuses on gender differences in m-reading.
Keywords
Developing countries, Digital books, Literacy, Mobile phones, Mobile reading, Technological Acceptance Model, Unified Theory of Acceptance and Use of Technology
Disciplines
Communication | Communication Technology and New Media | Reading and Language
Subject(s)
Applied or Integration/Application Scholarship
Publisher
ACM
DOI
10.1145/2737856.2737859
Additional URL
https://doi.org/10.1145/2737856.2737859
Version
publishedVersion
Language
eng
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
CHEW, Han Ei and WEST, Mark.
Good intentions to read on mobiles are not good enough; Reducing barriers to m-reading is crucial. (2015). ICTD '15: Proceedings of the 7th International Conference on Information and Communication Technologies and Development, Singapore May 15-18. 15, 1.
Available at: https://ink.library.smu.edu.sg/oi_research/6