Publication Type
Conference Proceeding Article
Book Title/Conference/Journal
ICTCS '16: Proceedings of the Second International Conference on Information and Communication Technology for Competitive Strategies, Udaipur, March 4-5
Year
3-2016
Abstract
This paper shares the experiences of creating a toolkit for women microentrepreneurs in India. The toolkit is designed as a self-learning resource that introduces mobile applications for use in micro-businesses owned by women. Porter's value chain framework was used to select the mobile apps. Each application was then explained in a form of a story that is derived from the context of potential users. The color and text of the content was selected to appeal to the women with low literacy rates. This final toolkit is an open source resource that can be used freely by anyone for non-commercial usage. The toolkit has potential to be adopted in training programmes for the women microentrepreneurs.
Keywords
ICTD, India, Microentrepreneurs, Mobile Apps, Training Manual
Disciplines
Asian Studies | Entrepreneurial and Small Business Operations | Technology and Innovation
Subject(s)
Applied or Integration/Application Scholarship
Publisher
ACM
DOI
10.1145/2905055.2905247
Additional URL
https://doi.org/10.1145/2905055.2905247
Version
publishedVersion
Language
eng
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
Vigneswara, Ilavarasan P. and CHEW, Han Ei.
A toolkit on mobile apps for business growth: Insights from design and development. (2016). ICTCS '16: Proceedings of the Second International Conference on Information and Communication Technology for Competitive Strategies, Udaipur, March 4-5. 1.
Available at: https://ink.library.smu.edu.sg/oi_research/2
Included in
Asian Studies Commons, Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons