Publication Type
Presentation
Year
2021
Abstract
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.
Keywords
China, consumer market, brands, Southeast Asia, products
Disciplines
Advertising and Promotion Management | Asian Studies | E-Commerce | Technology and Innovation
Version
publishedVersion
Language
eng
Copyright Holder
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
CAI, Yiqing Pin.
LOKOTOPIA: Expansion to China doesn’t have to be a gamble. (2021). 1-17.
Available at: https://ink.library.smu.edu.sg/msci_capstone/1
Included in
Advertising and Promotion Management Commons, Asian Studies Commons, E-Commerce Commons, Technology and Innovation Commons