Learning to develop more successful creative projects: A specialist/trans-specialist perspective

Author

Terence Ping Ching FAN, Singapore Management UniversityFollow
Xuesong GENG, Singapore Management UniversityFollow

Publication Type

Working Paper

Publication Date

2012

Discipline

Business

Research Areas

Strategy and Organisation

Citation

FAN, Terence Ping Ching and GENG, Xuesong. Learning to develop more successful creative projects: A specialist/trans-specialist perspective. (2012).
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/230