Relationship history and its effects on publics' perceptions and communication in two types of public relations situations

Author

Jeong-Nam Kim, Purdue University
Soojin KIM, Purdue UniversityFollow
Yura Jung, Purdue University

Publication Type

Conference Paper

Publication Date

3-2011

Discipline

Business

Research Areas

Corporate Communication

Publication

International Public Relations Research Conference

City or Country

Miami, FL.

Citation

Kim, Jeong-Nam; KIM, Soojin; and Jung, Yura. Relationship history and its effects on publics' perceptions and communication in two types of public relations situations. (2011). International Public Relations Research Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/211