Conceptual evolution of situational theory as a generalized theory in public relations

Author

Soojin KIM, Purdue UniversityFollow
Kelly Vibber, Purdue University

Publication Type

Conference Paper

Publication Date

7-2011

Discipline

Business

Research Areas

Corporate Communication

Publication

International History of Public Relations Conference

City or Country

Bournemouth, U.K.

Citation

KIM, Soojin and Vibber, Kelly. Conceptual evolution of situational theory as a generalized theory in public relations. (2011). International History of Public Relations Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/199