Segmentation: Health campaigns

Author

Jeong-Nam Kim, Purdue University
Laishan Tam, Purdue University
Soojin KIM, Purdue UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2014

Discipline

Business

Research Areas

Corporate Communication

Publication

Encyclopedia of Health Communication

First Page

1223

Last Page

1226

Publisher

Sage Publication Inc.

Citation

Kim, Jeong-Nam; Tam, Laishan; and KIM, Soojin. Segmentation: Health campaigns. (2014). Encyclopedia of Health Communication. 1223-1226.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_smu/184