Publication Type
Journal Article
Version
submittedVersion
Publication Date
1-2017
Abstract
In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These developments highlight the fact that boundary questions are fundamental to the competitive process, and represent a fertile area for research and theory. The objective is to encourage a theoretically grounded rapprochement between current strategic management research and both older and newer research on categories and competition.
Keywords
Categories, competition, strategic groups, cross-elasticities, sensemaking
Discipline
Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Strategic Management Journal
Volume
38
Issue
1
First Page
64
Last Page
92
ISSN
0143-2095
Identifier
10.1002/smj.2591
Publisher
Wiley: 24 months
Citation
CATTANI, Gino; PORAC, Joseph F.; and THOMAS, Howard.
Categories and competition. (2017). Strategic Management Journal. 38, (1), 64-92.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_all/9
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1002/smj.2591