Dynamic Relationship Evaluation Framework for Business Markets: An Episode Level Operationalization

Author

R. Mishra
Sudhi SESHADRI, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1-2000

Discipline

Marketing

Research Areas

Marketing

Publication

16th Annual IMP Conference

City or Country

Bath, UK

Citation

Mishra, R. and SESHADRI, Sudhi. Dynamic Relationship Evaluation Framework for Business Markets: An Episode Level Operationalization. (2000). 16th Annual IMP Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/669