Inspired by Acer - BenQ
Publication Type
Book Chapter
Publication Date
1-2004
Discipline
Asian Studies | Marketing
Publication
Marketing Management: An Asian Casebook
Editor
Helmut Shcutte, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan
ISBN
9812445617, 9789812445612
Publisher
Pearson Education South Asia
Citation
TAN, Chin Tiong.
Inspired by Acer - BenQ. (2004). Marketing Management: An Asian Casebook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6463
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