Laughing with the gurus

Author

David GREATBATCH
Timothy Adrian Robert CLARK, Singapore Management UniversityFollow

Publication Type

Journal Article

Version

submittedVersion

Publication Date

9-2002

Abstract

Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness.

Discipline

Business and Corporate Communications

Research Areas

Organisational Behaviour and Human Resources

Publication

Business Strategy Review

Volume

13

Issue

3

First Page

10

Last Page

18

ISSN

0955-6419

Identifier

10.1111/1467-8616.00217

Publisher

Wiley: 24 months

Citation

GREATBATCH, David and CLARK, Timothy Adrian Robert. Laughing with the gurus. (2002). Business Strategy Review. 13, (3), 10-18.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6260

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1111/1467-8616.00217