Building effective media relations with social media influencers

Author

A. PANG, Singapore Management UniversityFollow
E. Y. TAN
T. Y. KWAN
R. S. LIM
P. B. LAKHANPAL

Publication Type

Conference Proceeding Article

Publication Date

6-2014

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Proceedings of the 13th Conference on Corporate Communication, The Hong Kong Polytechnic University Kowloon, Hong Kong, 2014 June 3-6

First Page

32

Last Page

49

City or Country

The Hong Kong Polytechnic University Kowloon, Hong Kong

Citation

PANG, A.; TAN, E. Y.; KWAN, T. Y.; LIM, R. S.; and LAKHANPAL, P. B.. Building effective media relations with social media influencers. (2014). Proceedings of the 13th Conference on Corporate Communication, The Hong Kong Polytechnic University Kowloon, Hong Kong, 2014 June 3-6. 32-49.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6080