Corporate social media spokesperson: Who should speak on behalf of the organization in times of crises?

Author

DAMAYANTI
S. A. RODRIGUES
S. CHUA
A. PANG, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

6-2014

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Proceedings of the 13th Conference on Corporate Communication, The Hong Kong Polytechnic University Kowloon, Hong Kong, 2014 June 3-6

First Page

139

Last Page

153

City or Country

The Hong Kong Polytechnic University Kowloon, Hong Kong

Citation

DAMAYANTI; RODRIGUES, S. A.; CHUA, S.; and PANG, A.. Corporate social media spokesperson: Who should speak on behalf of the organization in times of crises?. (2014). Proceedings of the 13th Conference on Corporate Communication, The Hong Kong Polytechnic University Kowloon, Hong Kong, 2014 June 3-6. 139-153.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6063