Social media influencers as crisis risks: Impact of personal indiscretions on professional endorsements
Publication Type
Conference Proceeding Article
Publication Date
1-2018
Discipline
Human Resources Management | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Proceedings of the 17th Conference on Corporate Communication, Baruch College, New York, US, 2018 January 8-12
First Page
82
Last Page
96
City or Country
Baruch College, New York, US
Citation
SNG; AU, T. Y.; LIM, K. E.; and PANG, A..
Social media influencers as crisis risks: Impact of personal indiscretions on professional endorsements. (2018). Proceedings of the 17th Conference on Corporate Communication, Baruch College, New York, US, 2018 January 8-12. 82-96.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6056
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