Publication Type

Journal Article

Version

acceptedVersion

Publication Date

8-2012

Abstract

Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlookedarea, despite the latter’s emerging prominence as an economic player. To provide a comprehensiveanalysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews anda self-administered Web survey was conducted among 113 senior executives from top 500 SingaporeSMEs (27.2% response). Key findings include (a) moderate awareness but low comprehension ofCSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholderrelationships, and governmental influences as main drivers; and (d) lack of various resources askey barriers. Implications and future research directions are discussed.

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Journal of Public Relations Research

Volume

24

Issue

4

First Page

299

Last Page

317

ISSN

1062-726X

Identifier

10.1080/1062726X.2012.689898

Publisher

Taylor & Francis (Routledge): SSH Titles

Additional URL

https://doi.org/10.1080/1062726X.2012.689898

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