Publication Type

Journal Article

Version

acceptedVersion

Publication Date

5-2016

Abstract

Our paper investigates spillover effects across different business segments of publicly traded financial conglomerates. We find that the investment decisions of mutual fund shareholders do not depend only on the prior performance of the mutual funds; they also depend on the prior performance of the funds’ management companies. Flows into equity and bond mutual funds increase with the prior stock price performance of the funds’ management companies after controlling for fund performance and other fund characteristics. The sensitivity of flows to the management company’s performance is not justified by the subsequent performance of the affiliated funds. The results indicate that the reputation of a company’s brand has a significant impact on the behavior of its customers.

Keywords

Mutual fund flows, financial conglomerates, umbrella branding, performance predictability

Discipline

Corporate Finance | Finance and Financial Management

Research Areas

Finance

Publication

Management Science

Volume

62

Issue

5

First Page

1472

Last Page

1486

ISSN

0025-1909

Identifier

10.1287/mnsc.2015.2200

Publisher

INFORMS (Institute for Operations Research and Management Sciences)

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1287/mnsc.2015.2200

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