Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation

Author

Christilene du PLESSIS, Singapore Management UniversityFollow
Andrew T STEPHEN
Yakov BART
Dilney GONCALVES

Publication Type

Conference Proceeding Article

Publication Date

10-2016

Abstract

A field study and two experiments show that when elaboration makes consumers doubt the validity of their doubt, uncertainty is deemed incidental in judgment formation and product devaluation does not occur. However, when elaboration confirms the validity of their doubt, uncertainty is deemed integral in judgment formation and devaluation occurs.

Discipline

Marketing

Research Areas

Marketing

Publication

NA - Advances in Consumer Research Volume 44 (2016)

Volume

44

First Page

431

Last Page

432

Publisher

Association for Consumer Research

City or Country

Duluth, MN

Citation

du PLESSIS, Christilene; STEPHEN, Andrew T; BART, Yakov; and GONCALVES, Dilney. Reducing uncertainty by increasing it: How inducing uncertainty in uncertainty appraisals of reviewer trustworthiness attenuates bias correction and product devaluation. (2016). NA - Advances in Consumer Research Volume 44 (2016). 44, 431-432.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5798

Additional URL

https://acrwebsite.org/volumes/1022551/volumes/v44/NA-44