Publication Type
Journal Article
Publication Date
1-2018
Abstract
Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretical and empirical advancement. To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding. Using an analytical approach, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies. On the basis of this review, the authors develop an employer branding value chain model and derive future research avenues as well as practical implications.
Discipline
Industrial and Organizational Psychology | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
International Journal of Management Reviews
Volume
20
Issue
1
First Page
155
Last Page
179
ISSN
1460-8545
Identifier
10.1111/ijmr.12121
Publisher
Wiley: 24 months
Citation
THEURER, Christian P.; TUMASJAN, Andranik; WELPE, Isabell M.; and LIEVENS, Filip.
Employer branding: A brand equity-based literature review and research agenda. (2018). International Journal of Management Reviews. 20, (1), 155-179. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5774
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Additional URL
https://doi.org/10.1111/ijmr.12121
Included in
Industrial and Organizational Psychology Commons, Organizational Behavior and Theory Commons