配方奶粉背后的行为科学

Alternative Title

Behavioral science behind formula milk powder

Author

Hannah H. CHANG, Singapore Management UniversityFollow

Publication Type

News Article

Publication Date

2-2018

Abstract

走进任何一家超级市场，只要仔细观察摆卖婴儿配方奶粉的廊道，就会发现配方奶粉的品牌日增，每一个牌子的奶粉都提供据称能带来各种健康益处的多类营养成分。可促进婴儿认知能力发展的二十二碳六烯酸（DHA）？有；可帮助婴儿的智力和身体发育的牛磺酸（Taurine）？有；可维持健康消化系统的益生元（Prebiotics）？可加强婴儿免疫系统的铁（Iron）和锌（Zinc）？也都有。

Discipline

Marketing

Research Areas

Marketing; Psychology

Publication

Lianhe Zaobao

First Page

1

Last Page

5

ISSN

7695-8942

Publisher

Singapore Press Holdings

Citation

CHANG, Hannah H.. 配方奶粉背后的行为科学. (2018). Lianhe Zaobao. 1-5.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5642

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