Brand identity strategy for mergers and acquisitions

Author

Karempudi Srinivas REDDY, Singapore Management UniversityFollow
Anupam JAJU

Publication Type

Book Chapter

Publication Date

1-2016

Discipline

Marketing | Strategic Management Policy

Research Areas

Marketing

Publication

The Future of Branding

Editor

R. K. Srivastava; G. M. Thomas

First Page

335

Last Page

374

ISBN

9789351503163

Publisher

SAGE

City or Country

Los Angeles

Citation

REDDY, Karempudi Srinivas and JAJU, Anupam. Brand identity strategy for mergers and acquisitions. (2016). The Future of Branding. 335-374.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5390

Additional URL

https://worldcat.org/isbn/9789351503163