Publication Type
Journal Article
Version
publishedVersion
Publication Date
5-1999
Abstract
The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various antecedents and consequences. Furthermore, this study demonstrates that satisfaction is both conceptually and empirically separable from the related constructs of trust and commitment.
Keywords
buyer-seller relationships, entity power sources, influence strategies, interfirm power, member satisfaction, developing-country, job-satisfaction, sales force, conflict, performance
Discipline
Marketing
Research Areas
Marketing
Publication
Journal of Marketing Research
Volume
36
Issue
2
First Page
223
Last Page
238
ISSN
0022-2437
Identifier
10.2307/3152095
Publisher
American Marketing Association
Citation
GEYSKENS, Inge; STEENKAMP, Jan-Benedict E. M.; and KUMAR, Nirmalya.
A meta-analysis of satisfaction in marketing channel relationships. (1999). Journal of Marketing Research. 36, (2), 223-238.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5187
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.2307/3152095