The Impact of Power on Reliance on Feelings versus Reasons in Decision Making

Author

Yunhui HUANG
Jiewen HONG
CHANG, Hannah H., Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

6-2015

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Asia-Pacific Advances in Consumer Research

Volume

11

First Page

156

Last Page

157

Publisher

Association for Consumer Research

City or Country

Hong Kong

Citation

HUANG, Yunhui; HONG, Jiewen; and CHANG, Hannah H.. The Impact of Power on Reliance on Feelings versus Reasons in Decision Making. (2015). Asia-Pacific Advances in Consumer Research. 11, 156-157.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5140

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Comments

This is the full cite: Yunhui Huang, Hannah Chang, and Jiewen Hong (2016) ,"The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 490-492.

Additional URL

https://www.acrwebsite.org/volumes/v44/acr_vol44_1021422.pdf