Title
Customer Firm Relationships : Identifying the Empirical Generalizations
Publication Type
Presentation
Publication Date
8-2003
Discipline
Marketing
Research Areas
Marketing
Publication
American Marketing Association Summer Educators' Conference, August 2003
City or Country
Chicago, IL, USA
Citation
Tuli, Kapil and Bharadwaj, Sundar G..
Customer Firm Relationships : Identifying the Empirical Generalizations. (2003). American Marketing Association Summer Educators' Conference, August 2003. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/51
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