How to be a Top-Gun Deal Maker

Author

Michael BENOLIEL, Singapore Management UniversityFollow

Publication Type

Journal Article

Version

acceptedVersion

Publication Date

5-2015

Abstract

In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportunity to anyone with significant investment capital.

Discipline

Business | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Ivey Business Journal

Issue

May/June

First Page

2

Last Page

6

Publisher

Ivey Business School

Citation

BENOLIEL, Michael. How to be a Top-Gun Deal Maker. (2015). Ivey Business Journal. 2-6.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4200

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://iveybusinessjournal.com/how-to-be-a-top-gun-deal-maker/