Strategic Marketing and Management

Author

Howard Thomas, Singapore Management UniversityFollow
David M. Gardner

Publication Type

Book

Publication Date

1985

Discipline

Business

Research Areas

Strategy and Organisation

ISBN

9780471904236

Publisher

Wiley

City or Country

New York and Chichester

Citation

Thomas, Howard and Gardner, David M.. Strategic Marketing and Management. (1985).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3998