Applying Customer Focus to Entrepreneurship Course Development

Author

Wee Liang TAN, Singapore Management UniversityFollow
M. Venkatapparao

Publication Type

Conference Paper

Publication Date

1998

Discipline

Entrepreneurial and Small Business Operations | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Babson Kauffman Entrepreneurship Research Conference, London

City or Country

London, UK

Citation

TAN, Wee Liang and Venkatapparao, M.. Applying Customer Focus to Entrepreneurship Course Development. (1998). Babson Kauffman Entrepreneurship Research Conference, London.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/359