Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales
Publication Type
Presentation
Publication Date
12-2010
Discipline
Advertising and Promotion Management | Business and Corporate Communications | Marketing
Research Areas
Marketing
Publication
Annual Global Brand Conference
City or Country
Hong Kong
Citation
REDDY, Karempudi Srinivas; HU, Nan; and KOH, Noi Sian.
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales. (2010). Annual Global Brand Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3587
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