New Paradigm in Marketing
Publication Type
Conference Paper
Publication Date
11-1994
Discipline
Asian Studies | Marketing | Tourism and Travel
Research Areas
Strategy and Organisation
Publication
Singapore Tourist Promotion Board Strategic Planning Conference, Singapore, November 1994
City or Country
Singapore
Citation
TAN, Chin Tiong.
New Paradigm in Marketing. (1994). Singapore Tourist Promotion Board Strategic Planning Conference, Singapore, November 1994.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/300
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