An Empirical Study of the Scientific Styles of Marketing Academics

Publication Type

Journal Article

Publication Date

1994

Abstract

The results of a survey of scientific styles is reported based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing-thinking personality type associated with analytical scientists than had junior marketing faculty.

Discipline

Business

Research Areas

Marketing

Publication

European Journal of Marketing

Volume

28

Issue

8/9

First Page

8

Last Page

27

ISSN

0309-0566

Identifier

10.1108/03090569410067622

Publisher

Emerald

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