Title
Identifying Customer Satisfaction Niches through Kernel Density Estimation
Publication Type
Book Chapter
Publication Date
6-2010
Discipline
Marketing
Research Areas
Marketing
Publication
Handbook of Niche Marketing: Principles and Practice
ISBN
9780789023292
Publisher
Haworth
City or Country
New York
Citation
Estelami, Hooman and De Maeyer, Peter.
Identifying Customer Satisfaction Niches through Kernel Density Estimation. (2010). Handbook of Niche Marketing: Principles and Practice. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2517
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