Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success

Author

John Davis, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

9-2005

Discipline

Marketing

Research Areas

Marketing

ISBN

9780470821626

Publisher

Wiley

Citation

Davis, John. Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success. (2005).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2509