Publication Type
Working Paper
Version
publishedVersion
Publication Date
8-2006
Abstract
Issues management is the strategic use of issues analysis and strategic responses to help organizations make adaptations needed to achieve harmony and foster mutual interests within the communities in which they operate (Heath, 1997, p. 3). It seeks to build, maintain and repair relationships with an organizationÆs stakeholders by keeping surveillance for threats and opportunities in the environment that can affect success in achieving organizational mission and goals (Heath, 2002). Accordingly, organizations modify corporate policy, shape legislation or influence public opinion to synchronize themselves with the prevailing or emerging climate of public opinion and sensitivity
Discipline
Business and Corporate Communications | Corporate Finance
Research Areas
Corporate Communication
Citation
Chong, Mark.
The Importance of Issues Management in International Mergers and Acquisitions. (2006).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2483
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.