Stochastic Models of Buying Behavior

Author

David B. Montgomery, Singapore Management UniversityFollow
W.F. Massy
D.G. Morrison

Publication Type

Book

Publication Date

1970

Discipline

Business

Research Areas

Strategy and Organisation

ISBN

9780262130394

Citation

Montgomery, David B.; Massy, W.F.; and Morrison, D.G.. Stochastic Models of Buying Behavior. (1970).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2330