Title
Managerial Identification of Competitors
Publication Type
Journal Article
Publication Date
1999
Abstract
Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competitors. The results of 2 studies that examine the attributes managers use in deciding who their competitors are are reported.
Discipline
Business
Research Areas
Marketing
Publication
Journal of Marketing
Volume
63
Issue
3
First Page
67
Last Page
83
ISSN
0022-2435
Identifier
http://www.jstor.org/stable/1251776
Citation
Montgomery, David B. and Clark, B.H..
Managerial Identification of Competitors. (1999). Journal of Marketing. 63, (3), 67-83. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2309