Adoption of a New Food Product: A Study in the Oriental Culture

Author

Prem N P Shamdasani
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

7-1985

Discipline

Asian Studies | Sales and Merchandising

Research Areas

Organisational Behaviour and Human Resources

Publication

Proceedings of the Inaugural Meeting of the Southeast Asia Region, Academy of International Business: July 4-6, 1985, Hong Kong

Editor

Mun, Kin-Chok; Chan, Tsang-Sing

First Page

229

Last Page

238

ISBN

2591996900

Publisher

The Academy

City or Country

Hong Kong

Citation

Shamdasani, Prem N P and TAN, Chin Tiong. Adoption of a New Food Product: A Study in the Oriental Culture. (1985). Proceedings of the Inaugural Meeting of the Southeast Asia Region, Academy of International Business: July 4-6, 1985, Hong Kong. 229-238.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/212