The Impact of Data Cleaning Procedures on the Generalizability of Scanner Panel Research

Author

Seshan Ramaswami, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1994

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

TIMS Marketing Science Conference, Tucson, March 1994

City or Country

Tucson, AZ, USA

Citation

Ramaswami, Seshan. The Impact of Data Cleaning Procedures on the Generalizability of Scanner Panel Research. (1994). TIMS Marketing Science Conference, Tucson, March 1994.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2027