A Contemporary View of Persuasion

Author

Michael A. NETZLEY, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

5-2001

Discipline

Business and Corporate Communications

Research Areas

Corporate Communication

Publication

European Association for Business Communication Conference, Dresden, 22-25 May 2001

City or Country

Dresden, Germany

Citation

NETZLEY, Michael A.. A Contemporary View of Persuasion. (2001). European Association for Business Communication Conference, Dresden, 22-25 May 2001.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1922