Title
Cognitive Structure in Buying : Its Generality in Another Culture
Publication Type
Book Chapter
Publication Date
1982
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
An Assessment of Marketing Thought and Practice
Editor
BJ Walker et al
ISBN
9780877571582
Publisher
American Marketing Association
City or Country
Chicago, IL
Citation
TAN, Chin Tiong and Lim, J. K. H..
Cognitive Structure in Buying : Its Generality in Another Culture. (1982). An Assessment of Marketing Thought and Practice. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/181
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