Competitive Reasoning and Reactions: Evidence from Executives

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
Joel E. Urbany, University of Norte Dame
Marian Chapman Moore, University of Virginia

Publication Type

Conference Proceeding Article

Publication Date

2002

Discipline

Marketing

Research Areas

Marketing

Publication

Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the 31st EMAC Conference, May 28-31, 2002

ISBN

9789728755003

Publisher

University of Minho

City or Country

Braga, Portual

Citation

MONTGOMERY, David B.; Urbany, Joel E.; and Moore, Marian Chapman. Competitive Reasoning and Reactions: Evidence from Executives. (2002). Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the 31st EMAC Conference, May 28-31, 2002.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1681