New Tools for Teaching Marketing: Computer and Model Assisted Cases

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
G. S. Day
C.B. Weinberg

Publication Type

Conference Proceeding Article

Publication Date

8-1975

Discipline

Education | Marketing

Research Areas

Marketing

Publication

Proceedings of the 1975 American Marketing Association Educators' Conference at Rochester, August 1975

ISSN

1041-7753

Publisher

American Marketing Association

Citation

MONTGOMERY, David B.; Day, G. S.; and Weinberg, C.B.. New Tools for Teaching Marketing: Computer and Model Assisted Cases. (1975). Proceedings of the 1975 American Marketing Association Educators' Conference at Rochester, August 1975.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1675