Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
Publication Type
Book Chapter
Publication Date
1985
Discipline
Business
Research Areas
Marketing
Publication
New Developments in Industrial Marketing
ISBN
500198509
Publisher
Springer Verlag
Citation
MONTGOMERY, David B..
Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets. (1985). New Developments in Industrial Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1660
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