Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
Gerald J. Eskin

Publication Type

Book

Publication Date

2-1975

Discipline

Business

Research Areas

Strategy and Organisation

ISBN

9780894260025

Citation

MONTGOMERY, David B. and Eskin, Gerald J.. Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis. (1975).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1631