Consumer Behavior: Theoretical Perspectives

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
S. Ward

Publication Type

Book

Publication Date

1973

Discipline

Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

ISBN

768316302

Publisher

Prentice-Hall

Citation

MONTGOMERY, David B. and Ward, S.. Consumer Behavior: Theoretical Perspectives. (1973).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1629