Creative Technology
Publication Type
Book Chapter
Publication Date
2000
Discipline
Marketing
Research Areas
Strategy and Organisation
Publication
Strategic Marketing Cases for 21st Century Asia
ISBN
9780130276018
Publisher
Prentice Hall
Citation
TAN, Chin Tiong.
Creative Technology. (2000). Strategic Marketing Cases for 21st Century Asia.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/159
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