Frontiers in Advertising

Author

Sudhi SESHADRI, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

1999

Discipline

Business

Research Areas

Marketing

Publication

IIMB Management Review

ISSN

0970-3896

Publisher

Indian Institute of Management

Citation

SESHADRI, Sudhi. Frontiers in Advertising. (1999). IIMB Management Review.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1575